Smart technology drives shared transport

Zeelo designs routes using RINA (Routing Intelligent Navigation Algorithm), a proprietary AI-powered software, and a customer-centric methodology to provide a service that surpasses the convenience of driving a car.

It can collect and input anonymised geographic data to pinpoint underserved public transportation areas for employees and through assessing various demographic and travel to work patterns and create practical timetables that adapt to suit changing and flexible work schedules. Proposition building of routes and services is then fed into our live operations and booking platform; Mission control, which then feeds location, ridership and operational data back into RINA for further optimisation. 

Zeelo is able to use this captured data to determine “clusters” of employees or students and best determine the optimal location to create collection points (virtual bus stops). We also use this data to assess the availability of local public transportation and plot a maximum distance a user would need to travel from their homes to their nearest stop. 

https://zeelo.co/uk