Trademark protection

As the owner of brands such as DuPont Kevlar, DuPont Nomex and DuPont Tyvek, DuPont has handled over 700 cases of trademark infringement in the last year, including 19 counterfeit cases. Most of the cases are resolved extra-judicially, however more than two-dozen cases around the world have already been closed through successful legal actions. 

In the same timeframe, more than a dozen companies have signed new licensing agreements with DuPont authorising their use of the DuPont Kevlar brand, which celebrates its 50th anniversary this year.                 

“In order to protect the value of our brands and the safety and durability they represent, DuPont takes trademark infringement and fraudulent use of its brands very seriously,” said Giselle Ruiz-Arthur, DuPont corporate trademark and copyright counsel. “We have a very effective strategy to combat the problem through a global brand protection steering team that can quickly identify cases to be addressed and take action.”                    

Some of the recent actions the company has taken include training customs officers to recognize illegitimate labeling to help seize counterfeits, working with appropriate authorities to conduct raids, and moving to take down websites that promote illegitimate products.